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Client: Leap Wireless
Project: NASDAQ Tower Animation
Project: NASDAQ Tower Animation
When Leap Wireless was listed on the NASDAQ in New York City, they hired Positive 6 to create a 3D animation for the famous video tower in Times Square. The trick was to have this video introduce the various brands held by them without diminishing the from their parent brand.
So we dreamed up this idea that the dots in the Leap logo would actually fly around a white ether much like a squadron of fighter jets. Zooming in and around 3D versions of their telecom brands, Cricket and Jump. The result is this :30 loop that played for the entire morning and was seen by hundreds of thousands of people in just a few short hours.
So we dreamed up this idea that the dots in the Leap logo would actually fly around a white ether much like a squadron of fighter jets. Zooming in and around 3D versions of their telecom brands, Cricket and Jump. The result is this :30 loop that played for the entire morning and was seen by hundreds of thousands of people in just a few short hours.
