Client: Bice Restaurant Group
Project: Local Market Advertisements
Bice (pronounced Bee-Chay) is a chain of very fine high-end Italian restaurants founded in Milan. Their first U.S. location in Manhattan opened in 1982 and they began expanding about 15 years later. Now with locations in 12 countries and 30 cities, they are on a fast growth track. But how do you get noticed and gain traction in a new market that’s never even heard of you, let alone know how to pronounce your name? Well, hiring Positive Six is a good start!
Consistent messaging is critical, so we created a series of advertisements and promotional collateral in a modular format that could be updated and published by Bice’s various on-the-ground marketing and PR firms. In Bice’s case, hiring locals to promote their new restaurants was most definitely the right choice. We just made it easy for them to manage the look of the brand all over the world from their offices in New York City.